On January 10, 2023, the kick-off meeting of the AM3 Circular project was successfully held, marking the official start of an innovative and ambitious initiative funded by the Emilia-Romagna Region within the research and innovation funds.

The meeting brought together the project partners at the Ecoinnovazione headquarters, where they reviewed the steps to be taken and the activities of each partner to achieve the project objectives.

The kick-off is always an important moment where the expectations defined during the application phase are revisited and adjusted to reality, with the partnership reviewing them step by step. The workday was, in fact, an opportunity for sharing ideas and expectations among the partners, emphasizing the importance of collaboration and knowledge sharing. The participants discussed the next phases of the project, including the development of ad hoc measurement tools, the analysis and selection of innovative materials, the optimization of product geometries, and the application of eco-design methodologies.